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Affiliate marketing has exploded across the web lately. More and more people are switching on to a revolutionary way of making money that can turn into a passive income each month. Article directories exist by the hundreds, and people are blogging like mad, and bookmarking their sites on places like digg and delicious to promote and promote again. Those whom are grasping the power of the internet to market products are also including viral videos in their marketing arsenal. YouTube has become a forum for the new YouTube affiliate marketers launching a product or service. This is working very well for many companies – for some extremely well. Across YouTube can be seen videos attracting thousands of views. It’s a no-brainer to know what this can do for the launch of a new product like a book, or a computer game for example. It’s not just the small to medium business sector that are taking hold of this medium. Large corporations like those in the music industry are capitalizing from video marketing. YouTube has recently launched a ‘click-to-buy’ link attached to music videos linking to Amazon. This has boosted sales considerably with an easy point n’click to the Amazon site. For the average sole marketer realizing the power of affiliate marketing with video, there is plenty of screen capture software like Camtasia that can help a marketer launch tutorials, product demonstrations, etc. This gives YouTube affiliate marketers great power as they can redirect potential customers from their YouTube pages to a web site that converts the visit to a sale. This is huge with YouTube affiliate links occurring by the thousands helping people make lots of money. When a customer sees a video of a product that interests them, their sheer enthusiasm becomes ignited as they view the product in action. This kind of exposure is allowing a huge growth in internet sales just linking to YouTube. Video captures moments in a way that words can struggle against due to the varied skill level of the writer. Using video to sell allows people to feel more of an urge as they get to actually see what they are seeking. Examples are a new web site where the viewer gets to see the reasons why it is useful. Another example is a software application where video can show the product in action, and if it’s a simple piece of software to use, that can be demonstrated. Yet, web marketing is actually in its humble beginnings; merchants are being born who thought they had no sales skills and could never launch a marketing campaign. The internet and the advent of online video has changed that and allowed YouTube to grow into the viral empire we view today. For the YouTube affiliate marketer, this is a gold mine. Offer something of value, know your buyers, and they will buy from you using YouTube affiliate links. Yes, it is – with some work – that simple. Add Comment We are witnessing an explosion in Internet video. If you have never created a video product for sale on the Internet, trying your hand at a few simple viral videos for free distribution is a great way to learn skills that add value to your paid videos as you become better at using the tools available for creating and distributing video content over the Internet. Viral video is rapidly becoming one of the most powerful marketing tools for boosting traffic to your web site. When you upload your video to YouTube, for instance, you simply need to copy the code that YouTube gives you and paste it into a new post on your blog. To distribute your video as a podcast, you only need to attach an RSS feed to it. As soon as you do that, your video product is ready to reach a potential audience of millions on the Worldwide Web. Video podcasting is going to have an even greater impact on the Internet than audio podcasting has had. Don't let the terminology throw you: Video Podcasting involves nothing more complicated than copying and pasting code into your web site or blog to make a video clip available on the Internet for other people to view. With the tools available today, it has become very easy and inexpensive to create and distribute video products. The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online. How to distribute your video product on the Internet Once you have created, captured, and uploaded your video to an Internet site, it's easy to distribute your video content over the Internet. (Technically, a video product does not become a "podcast" until it has an RSS feed attached to it.) Almost all blogging software has built-in RSS capability, which is the easiest way to distribute a video product over the Internet. Once you post your content online, simply copy the "embed" code given by YouTube, Google Video, or any of the other popular video sharing sites, and paste that into a new post on your blog. You can then submit your RSS feed to any of the video broadcast sites, and your video is on the Internet. By using a free service like FeedBurner, you make it easier for people to find you and to remember you. Whenever you post a new video on your blog, FeedBurner updates your RSS feed and alerts all the video distribution channels, as well as your blog's subscribers. How To Create Great Video Products 07/02/2010
In the last year we have seen an explosion in the online video market. Try these tips if you want to create great video products for sale on the Internet: You'll be more successful if you show how to solve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then give your viewers tips for applying these lessons and strategies to their lives. Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, "Find the message first and the words will follow." Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product. The power of structure Keep this basic structure in mind as you create your video product: * Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute. * Use smooth transitions to link one segment to another. * Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum. * Give viewers a few suggestions to help them apply what they've learned to their lives. * Be yourself. Use short words and sentences. If you're stuck and you don't know what to say next, explain it the way you would to your best friend or spouse. * Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to. * Finish with a satisfying conclusion that reemphasizes your theme. When you have an idea for your video, you'll know it's the right one if you can answer "yes" to each of the following questions: * Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts? * Can the market I'm targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away." * Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts? * Am I willing to say what I think is true, no matter what? Now you're ready to create a great video product. As you develop your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet. Using Videos In Viral Marketing 03/18/2010
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users" attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates. Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment. Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements. Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome. Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire? Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too. The Best Video Marketing Campaign Ever? 03/07/2010
It seems that, currently, video marketing is the hottest and most effective marketing method online. Certainly, many of the marketing crowd seems convinced in telling us that’s how it is. Unfortunately, what the marketing gurus don’t always tell us is what we really need to know about video marketing. If it is so effective, how does it work exactly and how can I put it to use for me? At least, those were two of the questions that I had after hearing all of the rave reviews about using video. Of course, at first, I dismissed all of the talk about video because I thought that it would be too complex and require resources that I didn’t want to (or couldn’t) buy. But, I’ve since found out that not only is video not complex or complicated, video is almost as easy to make as making a flyer with a word processing program or desktop publishing software program. In fact, there are many free methods and tools available to make video. The challenge was knowing what to do with the video once I made it. How do I make it “effective” for me? The answer to that question was distributing the video online. That’s how I found Traffic Geyser. Traffic Geyser is the premier video distribution service online. There are others, to be sure. But, in my opinion, Traffic Geyser is the best buy for the money. In addition to video distribution, they offer valuable resources that allowed me to establish new revenue streams right away – they offer what they call their 10 x 10 x 4 blueprint that works for any business or niche very effectively. One of the best values of Traffic Geyser are the video marketing case studies that they share. They offer step-by-step lessons on how they planned and orchestrated successful video marketing campaigns with people like Tony Robbins, Paula Abdul, Frank Kern, etc. His latest case study just might be his best – Harvey McKay, best-selling author. Harvey just released another book and he used Traffic Geyser to market the book launching. Mike Koenigs of Traffic Geyser gives another excellent “behind-the-scenes, step-by-step" explained tour of the campaign. You owe it to yourself to take a look at how the campaign went. It may have been one of the best video marketing campaigns that I’ve ever seen! Whether you buy the book or take advantage of the Traffic Geyser trial offer is not the point. You need to opt-in so that you can see the complete launch explained in detail. It is great content. The Power Of Online Video 01/06/2010
There has never been a means that touches so many people on such an intimate level than with video. Whether you are going to the movies, watching your television, or recently, surfing the web, you are able to view videos that are interesting to you. But why is video so powerful in explaining a message, telling a story or selling a product? Perhaps the reason why individuals are so connected with video is because it stimulates two of the most powerful senses in our bodies, which is sound and sight. Because of this, video is a very influential way to get you message across. Since video activates and uses the most dominate of our senses, we are more than likely to remember the message that is being displayed to us. And it is with this knowledge that many people begin to market their web videos in order to get their message across. But what is the real reason why web video is so powerful? In order to understand this, you must first understand how the Internet was before the introduction of web videos. The Internet before web video was a textual and image driven source of information, and for many years this was a powerful way to inform viewers about products and news. However, because the majority of Internet connections were dial-up, the use of web video was extremely minimal. Yet, as technology developed so did the look of the Internet. Soon, the majority of Internet users switched from standard dial-up connections and upgraded to high-speed broadband connections. Because of this, the Internet began to transform from a static page, to a place where interactivity and video became commonplace. Today, the use of web video is extremely prominent, and it seems that everyone from internet marketers to the mother of two living down the street is taking advantage of the power of web video. The reason why so many people are beginning to adopt video as a means to divulging information is because it is a easy, and extremely effective way to connect with their audience on an intimate level. When you can see and hear an actual person speaking with you, than you are more than likely to listen and retain the information that they are giving you. This makes web video an extremely powerful force in advertising, as well as in society commentaries. Because there are so many options in obtaining your web video information, individuals are beginning to adopt a new form of entertainment and that is through portable video devices. Because of the upgraded iPod's and PSP systems, users are able to download their favorite videos and view them wherever they are. Because of this video blogging has moved from a new way of communicating to one of the most popular methods. With web video, individuals are able to have their opinions heard at a larger scale that before now has never been obtained. It's unsure to say where the future of web video is going to take us, however, there are several things that are for certain. Web video isn't going to go anywhere, and the use of video to obtain information is going to grow stronger throughout the next several years. What You Need To Make Your Own Online Videos 11/23/2009
Online video websites; there is a good chance that you have heard of them before. In fact, there is a good chance that you have even used them before. When it comes to using online video websites, most internet users only view the videos that are available. Did you know what you could also do more than that? A large number of online video websites will not only allow you to view videos, but make and share you own. Making and sharing your own videos, sounds exciting doesn’t it? If it does there is a good chance that you would like to get started right away. However, before making plans for your next online video, you are advised to think about how the process works. This is important because it will let you know what type of equipment you will need to get started. Before uploading and sharing you newly created online video, you will first have to shoot it. To do this, you will need video recording equipment. Video recording equipment can include camcorders, webcams, cell phones, and digital cameras. If you are looking to produce a quality video, you may want to think about using a camcorder or a webcam. Cell phones and digital cameras will work, but many only provide you with a limited amount of recording time. In addition to a limited amount of time, not all digital cameras and cell phones will record sounds. Although these sounds can be added in later, it may be time consuming. Once you have created your online video, you will need to find a way to get it to your computer. Most recording devices, including camcorders, webcams, digital cameras, and cell phones will come with the necessary equipment. This equipment often includes computer cables. Once you hook your recording device up to your computer, your video should begin to load. However, for this to be done you will need to have movie making software installed on your computer. When it comes to movie making software, you will likely find that your computer already has a movie making software program on it. Most computers, especially ones made within the last few years, have the software programs preinstalled. If your video does not automatically load, once your recording device is hooked up to your computer, it may be a sign that your computer does not have a movie making program. If this is the case, you will need to purchase some. Movie making software programs can easily be purchased online or from a wide variety of different retail stores. Once your video has been loaded onto your computer and recognized by movie making software, you have a number of different options. If you are satisfied with your video, as it is, you can save it and then move on. If you would like to make alterations, now would be the time to do so. Depending on the type of moving making software you have, you should easily be able to edit your video. This editing may include, but should not be limited to, deleting scenes, adding captions, and the adding of music. Once you have made all of your edits, you will need to save your movie. The final step to making an online movie is to find an online video website that you can upload your video to. Popular online video websites including YouTube and Goggle Video; however, you can find additional sites by performing a standard internet search. After you follow the directions, provided by each individual online video website, your video should be displayed for the rest of the world to see. | AuthorGood information is made to be shared and valued. ArchivesOctober 2010 CategoriesAll |
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